Waves distribution supplies over 5,000 food and non-food products to retailers in Botswana, South Africa, Zimbabwe and Zambia. Waves Distribution was established in 2010 and is an importer of both pre-packaged food and non-food products.

Waves procures and distributes food items including ginger beer, canned products, pet food, dried fruit, biscuits, sweets, beverages, canned fish and tuna, cooking oils and pasta.

Waves also procures unbranded non-food items which include plastic wear, cosmetics, toiletries and household ware from outside Africa.

Waves also packages and distributes house brands such as washing powder and peanut butter for retailers.

Waves operates from its Distribution Centre in Gaborone and Franscistown, Botswana; Rustenburg and Durban, South Africa and Lusaka, Zambia.